How a UX redesign turned a psychology site into a booking machine
I am Davide Baraldi and this case study tells how I redesigned the user experience of a site of a professional, Dr Marcella Caria, bringing it to a very high level of conversion.
Redesigning colours, buttons and flow to increase trust and conversions
Real visits in 2025 + 678%
compared to the previous period 2024
I worked on the entire user journey: from the colours that conveyed calmness and professionalism, to the clear buttons and call-to-actions that guided users to book.
Key interventions:
- A/B testing of buttons and messages to maximise conversions
- Interface redesign to make the site more welcoming and professional
- Optimising the booking flow to make it easy
From a few bookings to 30 bookings a day: exponential growth
he new UX design turned the site into a real conversion tool: online bookings went from almost zero to an average of 30 per day, filling the doctor's diary for months in advance.
Final result: a site that not only attracts more users, but converts them into loyal customers.
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