SEO & WordPress Case Study - Automotive Dealerships in Sardinia
Wordpress seo case study by Davide Baraldi
SEO Objectives - SEO & WordPress case study
The project was built to oversee highly competitive keywords, all with local commercial intent:
- Peugeot Cagliari Dealer
- Citroën dealer Cagliari
- DS Store Cagliari
- Opel dealer Cagliari
- DFSK dealer Sardinia
Let's talk about:
- local keywords
- high economic value
- SERPs manned by strong brands and aggregators
👉 “Doing SEO” was not enough.
Served architecture + structure + content + technique.
Strategy adopted (no shortcuts)
Like Davide Baraldi, my approach in these cases is always the same:
SEO is not added later, it is designed earlier.
1️⃣ Customised SEO architecture
The site was designed with a hub & spoke:
- dedicated pages for each brand
- clear separation of intentions
- content designed for a single primary keyword
- controlled internal semantic correlations
Every page:
- but strengthens the authority of the domain
- responds to precise research
- is autonomous
2️⃣ Completely new website (true restyling)
The previous site has not been “fixed”.
It was rebuilt from scratch.
- new WordPress structure
- new custom theme
- layout designed for conversion
- optimised performance
- Integrated technical SEO
This made it possible to:
- check every single detail
- eliminating historical problems
- start with a clean base
3️⃣ Technical and local SEO
The work included:
- clean URL structure
- semantic heading
- structured data
- mobile-first optimisation
- Speed and Core Web Vitals
- coherent local signals
Each page is designed to compete in the local SERP, not just to “exist”.
Advanced second-hand management system
One of the key elements of the project was the development of a used car search system fully integrated.
Main features:
- advanced filters (make, model, power supply, price, mileage)
- autonomous vehicle management by the customer
- SEO-friendly structure
- seamless integration with WordPress
👉 The result is a useful for the user
👉 e scalable for business
The role of the customer
A fundamental point:
the client was put in a position to work independently.
- simple content management
- immediate vehicle update
- no unnecessary technical dependence
This is something I always look after:
technology must simplify, not complicate.
Final result
The site today is:
- solid
- structured
- designed to grow over time
- ready to support more brands and more keywords
A project local automotive logically constructed national.
Why this case study is relevant
This project demonstrates the way I work:
- no standard template
- no “bundled” SEO”
- no shortcuts
👉 Strategy, structure and development work together.
This is how I work as Davide Baraldi:
designing digital platforms that position, convert and last.
Do you also want to transform your site with a tailor-made UX approach?
Each case study shows how a customised approach can make a difference.