How I managed a domain migration without losing traffic or ranking
My name is Davide Baraldi and in this case study I'll tell you how I carried out a domain migration for a Scavolini furniture studio in Naples, switching from .com to .it without losing any rankings or traffic.
The strategy: migrate every link and preserve every backlink
I created an accurate 301 redirection system, mapping each URL from the old domain to the new one.
Key interventions:
- Continuous monitoring of main backlinks and updating where possible
- Complete mapping of all pages and permanent 301 redirects
- Clear communication to Google via Search Console of domain change
A lossless migration: same ranking, same traffic
he end result was a smooth transfer: the site maintained the same ranking and traffic volume, without losing a single ranking point.
Final result: a migration that preserved the entire value built up over the years.
Planning a complex migration? Let's talk about it.
Each migration requires precision and attention to detail in order not to lose the work done.