Discount Electronics
Customer: ElettronicaScontata.com
Typology: E-commerce B2C / Technological Retail
Sector: Consumer Electronics, Computers and Home Appliances
Davide Baraldi developed and designed Elettronica Scontata, which specialises in consumer electronics, with an extensive catalogue and a user interface designed to ensure a hassle-free shopping experience.
Development of a vertical Elettronica Scontata e-commerce platform dedicated to the sale of consumer electronics at competitive prices. The project focused on managing an extensive technical catalogue, optimising the conversion funnel (CRO) and creating a fast and secure shopping experience designed for a value-for-money audience.
Project Details (Case Study)
1. Complex Catalogue Management and Technical Specifications The main challenge in the electronics sector is the complexity of data.
Advanced Product Cards: Implementation of structured layouts to manage hundreds of technical attributes (RAM, processor, inches, energy class) making them easily readable and comparable by the user.
Granular Filters: Advanced filtering system (Faceted Search) that allows the customer to find the exact product in just a few clicks (e.g. Laptop -> 16GB RAM -> i7 -> Under €600).
Variant Management: Optimised system to manage colours, memory sizes and versions of the same product without duplicating pages unnecessarily.
2. Pricing and Marketing Strategy (UI/UX) The name “Scontata” calls for an interface that encourages action and showcases the offer.
Display Offers: The design is intended to highlight the savings (strikethrough prices, “Discount” labels, clearly visible savings percentages).
Dynamic Sections: Creating dedicated sections such as “Deals of the Day”, “Best Sellers” or “Last Few Items” on the homepage to create a sense of urgency and increase the average basket value.
Cross-selling and Up-selling: Smart forms that suggest compatible accessories (e.g. “Have you bought your smartphone? Add a case and a tempered glass screen protector”) directly to your basket.
3. Performance and Mobile Optimisation
Loading Speed: Extreme optimisation of images and code to ensure fast response times, crucial for an audience that often compares prices from smartphones on the move.
Simplified Checkout: A streamlined checkout process (“One-Page Checkout” or just a few steps) to reduce shopping basket abandonment, incorporating fast payment methods such as PayPal, Apple Pay or Google Pay.
4. Trust and Reliability Selling electronics requires trust.
Integration Reviews: Visible implementation of certified feedback systems.
Featured Assistance: Chatbots or quick-reply buttons for WhatsApp/Customer support to reassure customers before they purchase expensive items.
