Doriana Usai Artistic Ceramics

Davide Baraldi developed the Doriana Usai ceramics site with a focus on SEO, UX Design and professional photography (handicraft e-commerce project)

Realisation of the official website Doriana Usai - Artistic Ceramics, e-commerce dedicated to the creation and sale of ceramic artefacts made entirely by hand.
Davide Baraldi managed the entire digital project, combining technical development with comprehensive photographic work and an advanced SEO strategy that allowed the brand to achieve a strong organic positioning in the Sardinian artistic craftsmanship sector.

Key Points of Work:

Professional Bespoke Photographs:
Creation of a complete photo service to enhance the textures, colours, shapes and details of handmade ceramics, with images optimised for e-commerce and SEO.

Elegant and Identical Design:
A modern, clean and fully responsive interface designed to reflect the artistic identity of the brand and facilitate navigation between collections, categories and product sheets.

Content Architecture for Artisan E-commerce:
Content structuring aimed at enhancing collections, unique pieces, special workmanship and creative processes, with curated product sheets and intuitive purchasing paths.

Advanced SEO and Organic Positioning:
Technical and semantic SEO strategy that included keyword research, category, product card and image optimisation, contributing to a significant increase in organic visibility and qualified traffic.

🔗 Link: https://www.dorianausai.it

To find out more about this approach, see also the report by website design.