About Davide Baraldi
Design - UX - WordPress development - Automation - Strategy
I design digital systems that really work.
I have been making websites since 2011. I have done over 700 of them. At some point I stopped counting them and started measuring the ones that brought results - contacts, bookings, turnover. Spoiler: they were not the best ones.
A course built in the field, not in a classroom
I started with traditional communication - print, publishing, real ink stuff. Then came the web and I stayed with it, through every evolution: from static sites in pure HTML to today's WordPress portals.
Twenty years are not a boast, they are a scar. I have seen dozens of technologies, frameworks and “industry revolutions” come and go. What remains, in the end, is always the same: a system that works, built methodically, that lasts.
Fashions pass. Technologies change. Well-made sites endure.
Fashions pass.
Technologies change.
Well-designed systems remain.
How I work - no middlemen, no surprises
I am an independent professional. No agency behind, no junior working for me while the senior signs the quote. Talk to me, work with me, the result is mine.
This has concrete advantages: quick answers, direct decisions, clear responsibility. If something goes wrong, you know exactly who to tell.
Every project stems from an analysis - not from a template chosen at random from a catalogue. I build systems, not pages. You see the difference after six months when the site is still bringing in customers instead of gathering digital dust.
What I really did
Over 700 custom-developed WordPress projects. Corporate sites, e-commerce, portals for PA, SEO platforms, customised plugins. I have worked with SMEs, professional studios, public bodies and structured realities throughout Italy.
I am not telling you this to impress you. I am telling you this because I have probably already seen your case - and I already know where the problems lie.
Certifications - I have them, but that is not the point
In addition to practical experience, I have chosen a course of continuous training and certification, obtaining the main Google certifications (Ads, Analytics, Search).
I hold the main Google certifications: Ads, Analytics and Search.
I took them not to hang them up in the office, but because working with reliable data and verifiable methods produces different results from working “by feel”.
My philosophy is simple: what I say is what I do.
No unrealistic promises, no off-the-shelf packages, no “we’ll see”.
What is a Unicorn Designer - and why you should care
A Unicorn Designer is that figure who does not separate design from development, UX from technology, strategy from implementation. He sees the whole project and builds it accordingly.
It is rare because it requires years of work on several fronts at once. It is useful because it eliminates the problems that arise when three different people do three different pieces without talking to each other.
Most professionals stop at one competence. The designer cannot write code. The developer does not design the user experience. The consultant gives you the strategy but then disappears when it comes time to execute it.
I’ve been working on all three levels simultaneously for twenty years. That doesn’t mean I do everything perfectly: it means I make better choices from the outset, eliminate friction, unnecessary steps and compromises, and avoid costly problems down the line.
How I build projects
The principle is always the same: design first, development next, and continuous optimisation.
In practice: no unnecessary plugins, no heavy page builders like Elementor that carry junk code, no “almost working” solutions that hold up until the first update.
I use WordPress as infrastructure, Gutenberg as a clean base, and develop custom plugins when it is really needed - not when someone has seen a feature on an American site and wants to copy it.
This approach is not for everyone - I'll say it straight out
It’s not for you if you’re just looking for “something nice”, if you want to spend very little and hope it works, or if you don’t intend to measure anything.
It is suitable if you want a project that really works, if you are looking for clarity instead of glossy slides, if you want to build something that lasts.
If you have come this far
Something is probably not working. The site is not bringing customers, Google cannot find you, or you have already spent money on a project that has not yielded results.
Write me two lines about what is going on. Let's assess together whether it makes sense to work on it - no commitment, no cold quotation, no time wasted.
Where I work
I work mainly remotely, based in Sardinia.
This allows me to follow projects throughout Italy with continuity, flexibility and constant support.
For whom it is my job
My approach is suitable for those who:
- wants a digital project that lasts
- seeks clarity, structure and vision
- is not interested in “quick” solutions without strategy
If you are only looking for a “nice” site, they are probably not the right choice.
If you're looking for a digital system that works, then we can talk about it.